Moffitt, Mary Anne. <br/><br/>
Campaign strategies and message design :  a practioners's guide fr om start to finish / 
Mary Anne Moffitt. 
 - Westport, Conn. :  Praeger,  1999. 
 - xi, 207 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0275964701 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity<br/>Mass media--Social aspects<br/>Corporate image
<br/><br/><label>Dewey Class. No.: </label>659