TY - BOOK AU - Cutlip, Scott M. AU - Center, Allen H. AU - Broom, Glen M. TI - Effective public relations SN - 0135412110 : U1 - 659.2 PY - 2000/// CY - Upper Saddle River, N.J. PB - Prentice-Hall KW - Public relations N1 - Includes index ER -