Public relations :  strategies and tactics / 
Dennis L. Wilcox . .. [et al.]. 
 - 7th ed. 
 - Boston :  Pearson Education,  2003 
 - xxii, 570 p. :  ill. (some col.) ;  24 cm. 
<br/><br/> Rev. ed. of: Public relations / Dennis L. Wilcox ... 5th ed. c1998. 
<br/><br/>Includes bibliographical references (p. 553-570) and index. 
<br/><br/><label>ISBN: </label>0205360734 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--United States.
<br/><br/><label>Dewey Class. No.: </label>659.2