TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 8120328256
U1  - 658.8 KOT 
PY  - 2005///
CY  - New Delhi
PB  - Prentice hall of India
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -