TY  - BOOK
AU  - Evans, Martin J.
AU  - Moutinbo, Luiz
AU  - Raaij, W. Fred Van
TI  - Applied consumer behaviour
SN  - 0201565013
U1  - 658.8342  EVA 
PY  - 1996///. repr. 1997
CY  - Harlow
PB  - Addison-Wesley
KW  - Consumer behaviour
N1  - Includes bibliographical references and index
ER  -