Evans, Martin J. <br/><br/>
Applied consumer behaviour / 
Martin j. Evans, Luiz Moutinho, W. F red Van Raaij. 
 - Harlow :  Addison-Wesley ,  1996. repr. 1997. 
 - xix, 382 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0201565013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342  EVA