TY  - BOOK
AU  - Macrae, Chris.
TI  - The brand chartering handbook: how brand organizations learn "li ving scripts" 
SN  - 0201877430
U1  - 658.827 
PY  - 1996///
CY  - Harlow
PB  - Addison-Wesley
KW  - Brand Choice
KW  - Product management
N1  - Includes bibliographical references and index
ER  -