Macrae, Chris. <br/><br/>
The brand chartering handbook :  how brand organizations learn "li ving scripts" / 
by Chris  Macrae 
 - Harlow :  Addison-Wesley ,  1996. 
 - xii, 413p. :  ill. ;  24 cm. 
 - The Economist Intelligent Unit. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0201877430 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Choice<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.827