TY  - BOOK
AU  - Chernatony, Leslie de.
AU  - McDonald, Malcolm H.B.
TI  - Creating powerful brands: the strategic route to success in cons umer, industrial and service markets 
SN  - 0750606606
U1  - 658.827 
PY  - 1992///. repr. 1996
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Business names
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -