TY  - BOOK
AU  - Yeshin, Tony
TI  - Integrated marketing communications: the holistic approach 
SN  - 0750619236
U1  - 658.802  YES 
PY  - 1998///
CY  - Oxford
PB  - Butterworth Heinemann in association  with The Chartered Institute of Marketing
KW  - Communication in marketing
N1  - Includes index
ER  -