Yeshin, Tony <br/><br/>
Integrated marketing communications :  the holistic approach / 
Tony Yeshin. 
 - Oxford :  Butterworth Heinemann in association  with The Chartered Institute of Marketing ,  1998. 
 - xi, 354p. :  ill.;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0750619236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  YES