Wilkie, William L. <br/><br/>
Consumer behavior / 
William L. Wilkie 
 - New York :  John Wiley,  1986 
 - xx, 705 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0471078514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers
<br/><br/><label>Dewey Class. No.: </label>658.8342