TY  - BOOK
AU  - Leader, William G.
AU  - Kyritsis, Nick
TI  - Fundamentals of marketing
SN  - 074871782X
U1  - 658.8 
PY  - 1989///. repr. 1995
CY  - Cheltenham
PB  - Stanley Thornes (Publishers)
KW  - Marketing
N1  - Includes index
ER  -