TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing management
SN  - 0130497150 (IE)
U1  - 658.8 
PY  - 2003///
CY  - Uppersaddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -