TY  - BOOK
AU  - Amarchand, D.
AU  - Varadharajan, B.
TI  - A textbook of marketing
SN  - 8122000975
U1  - 658.8 
PY  - 1989///
CY  - Delhi
PB  - Konark
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -