Amarchand, D. <br/><br/>
A textbook of marketing / 
D. Amarchand, B. Varadharajan. 
 - Delhi :  Konark,  1989. 
 - xii, 340 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8122000975 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8