McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy, William D. Perreault 
 - 9th ed. 
 - Homewood, Illinois :  Irwin,  1987 
 - xviii, 749 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0256036497 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8