TY  - BOOK
AU  - Stone,Merlin
AU  - Bond,Alison
AU  - Foss,Bryan
ED  -  NetLibrary, Inc.
TI  - Consumer insight : how to use data and m arket research to get closer to your customer / 
T2  -  Market research in practice
SN  - 1423708806 (electronic bk.)
U1  - 658.8/34   22
PY  - 2004///
CY  - London ; ,  Sterling, Va. , Sterling, Va. , Sterling, Va. , Sterling, Va. 
PB  - Kogan Page, 
KW  - Customer relations
KW  - Management
KW  - Marketing research
KW  - Database marketing
KW  -  Electronic books.
KW  -  local
N1  -  Includes bibliographical references and index;  Introduction -- What is database marketing? -- Using the database -- How customer care and database marketing use customer insight -- Custo mer relationship management (CRM) -- Consumer insight and market resear ch -- Analysing consumer data to get insight -- Using consumer insight in developing and retaining consumers -- Sharing consumer insight - par tnerships and loyalty schemes -- Privacy, risk, and good and bad consum ers -- Consumer insight systems -- Organizing and managing consumer ins ight;  Electronic reproduction.;  Boulder, Colo. :;  NetLibrary,;  2005.;  Available via World Wide Web.;  Access may be limited to NetLibrar y affiliated libraries
UR  -  http://www.netLibrary.com/urlapi.asp ?action=summary&v=1&bookid=130564 
ER  -