TY  - BOOK
AU  - Berg,Thomas L.
AU  - Schuchman,Abe
TI  - Produce strategy and management / 
U1  - 658.8 BER 
PY  - 1963///
CY  - New York : 
PB  - Rinehart and Winston , 
KW  - Marketing
KW  - New products
N1  -  Includes bibliographical references and index
ER  -