Berg, Thomas L. <br/><br/>
Produce strategy and management /    
Edited by Thomas L. Berg and Ab e Schuchman 
 - New York :   Rinehart and Winston ,   1963. 
 - xii, 610 p. :    diagrs., tables ;    25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.--------<br/>New products.--------
<br/><br/><label>Dewey Class. No.: </label>658.8 BER