Massy, William F. <br/><br/>
Stochastic models of buying behavior /    
By William F. Massy, David B. Montgomery and Donald G. Morrison 
 - Cambridge, Mass. :   M.I.T. Press ,   1970. 
 - xiii, 464 p. :    ill. ;    24 cm. 
<br/><br/>Bibliography : p.451-460. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers --Mathematical models.------<br/>Stochastic processes--Mathematical models.------
<br/><br/><label>Dewey Class. No.: </label>658.834 MAS