Wolfe, David B.

Serving the agless market : strategies for selling to the fifty-p lus market / David B. Wolfe - New York : McGraw-Hill, 1990. - xviii, 302 p. : ill. ; 25 cm.

Includes index.

0070714061.


Aged consumers --Management.--United States.----
Marketing --Management.--United States ----

658.802 WOL