Marketing : change and exchange /
Readings form Fortune ; Edit ed by H.C. Barksdale
- New York : Holt , Rinehart and Winston 1964.
- x, 322 p. : ill. ; 21 cm.
Marketing --Addresses, essays, lectures.------
United States -- Economic conditions -- Addresses, essays, lectures.-- 1945- United States -- Industrial -- Addresses, essays, lectures.