TY  - BOOK
AU  - Loudon,David L.
AU  - Della Bitta,Albert J.
TI  - Consumer behaviour : : concepts and applications / 
SN  - 0070387583.
U1  - 658.834 
PY  - 1984///
CY  - New York : 
PB  - McGraw-Hill , 
KW  - Consumers
KW  - Case studies
ER  -