Loudon, David L. <br/><br/>
Consumer behaviour :   concepts and applications /  
David L. Loud on, Albert J. Della Bitta 
 - 2nd ed. 
 - New York :   McGraw-Hill ,   1984. 
 - xix, 727 p. :    ill. ;    24 cm. 
 - McGraw-Hill series in marketing.   .
<br/><br/><label>ISBN: </label>0070387583. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers.--Case studies.------<br/>Consumers --Case studies.------
<br/><br/><label>Dewey Class. No.: </label>658.834