Albaum, Gerald S. <br/><br/>
Scientific marketing research /    
Edited by Gerald Albaum and M. Ve nkatesan 
 - New York :   Free Press ,   1971. 
 - xiv, 415 p. :    ill. ;    24 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research --------
<br/><br/><label>Dewey Class. No.: </label>658.83 ALB