Levitt, Theodore,    1925- <br/><br/>
Innovation in marketing, new perspectives for profit and growth   

 - New York :   McGraw-Hill ,   1962. 
 - 253 p. ;    21 cm. 
 - McGraw-Hill series in marketing and advertising.   .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.--------
<br/><br/><label>Dewey Class. No.: </label>658.8 LEV