TY  - BOOK
AU  - Preston,Ivan L.
TI  - The great American blow-up and selling : : puffery in advertising a nd selling / 
SN  - 0299067300
U1  - 659.1 
PY  - 1975///
CY  - Madison : 
PB  - University of Wisconsin Press, 
KW  - Advertising
KW  - United States
KW  - Selling
KW  - Advertising laws
N1  -  Includes bibliographical references and index
ER  -