Preston, Ivan L.,    1931- <br/><br/>
The great American blow-up and selling :   puffery in advertising a nd selling /  
by Ivan L. Preston. 
 - Madison :   University of Wisconsin Press,   1975. 
 - xvi, 368 p. ;    22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0299067300 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising ----United States.----<br/>Selling.----United States.----<br/>Advertising laws --------
<br/><br/><label>Dewey Class. No.: </label>659.1