TY  - BOOK
AU  - Crane,Edgar
TI  - Marketing communications : : a behavioral approach to men, messages , and media / 
U1  - 659.1 
PY  - 1965///
CY  - New York : 
PB  - J. Wiley, 
KW  - Marketing
KW  - Advertising
N1  -  Includes bibliographical references (p. 547-553)
ER  -