Okello Apira, Philip.

Country of origin image, pharmaceutical marketing orientation, brand affordability and perceived brand quality in Uganda / Philip Okello Apira. - Kampala, 2014. - x, 77 p. ; 30 cm.

Unpublished thesis (MBA)- Makerere University, 2014

Includes bibliographical references.


Brand choice ----Uganda.----
Branding (Marketing).----Uganda.----

658.8343