TY  - BOOK
AU  - Kasobya, Anne Stella
TI  - The effect of product attributes on product performance: a case o f Guinness Stout
U1  - 381.4068 
PY  - 2003///
CY  - Kampala
PB  - Makerere University
KW  - Drinking of alcoholic beverages
KW  - Uganda
KW  - Market surveys
KW  - Consumers
KW  - Attitudes
KW  - Marketing research
N1  - Thesis (M.Sc., Marketing) - Makerere University, 2002; Includes bibliographical references (p.77-81)
ER  -