TY  - BOOK
AU  - Jefkins, Frank.
TI  - Advertising
SN  - 0273634356 (pbk.)
U1  - 659.1 
PY  - 2000///
CY  - Harlow
PB  - Financial Times/Prentice-Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -