Jefkins, Frank. <br/><br/>
Advertising / 
Frank Jefkins. 
 - 4th ed. 
 - Harlow :  Financial Times/Prentice-Hall,  2000. 
 - viii, 394 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273634356 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1