Marketing for higher awards / 
Dave Needham, ...[et al.] 
 - Oxford :  Heinemann ,  1999. 
 - 380 p :  ill. ;  27 cm. 
<br/><br/><label>ISBN: </label>043545529x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8