Ironmonger, D. S. <br/><br/>
New commodities and consumer behaviour 

 - Cambridge :  University Press,  1972 
 - xviii, 200 p. :  ill. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers<br/>New Products
<br/><br/><label>Dewey Class. No.: </label>338.4 IRO