Hovland, Carl Iver. Experiments in mass communication / Carl I Hovland - Princetown : Princetown University Press , 1946., repr., 1952. - x, 345 p. : ill. ; 25 cm. - Studies in social psychology in world war ii ; v.3 . Subjects--Topical Terms: Communication.Social psychology. Dewey Class. No.: 301.243 HOV