TY  - BOOK
AU  - Certo, Samuel C.
AU  - Peter, J. Paul.
TI  - Strategic management: concepts and applications 
SN  - 0394359208 :
U1  - 658.4012 CER 19
PY  - 1988///
CY  - New York
PB  - Random House, Business Division
KW  - Business planning
KW  - United States
KW  - Case studies
N1  - Includes bibliographies and indexes
ER  -