Market research/ R. Ferber.
Material type:
TextSeries: McGraw-Hill paperbacks in business and economicsPublication details: New York : McGraw-Hill , 1963Edition: paper-bound edDescription: xiv, 542p. : ill. ; 21cmSubject(s): DDC classification: - 658.83 FER
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Original title pub. in 1949: Statistical techniques in market resear ch.
Includes bibliography.
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