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Strategic marketing management: planning implementation and contr ol / Richard M. S. Wilson and Colin Gilligan.
Material type:
TextPublication details: Oxford: Butterworth/Heinemann, 1997, repr. 1998Edition: 2nd edDescription: xx, 827 p. ; 29 cmISBN: - 075062244X
- 658.8
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Faculty of Agriculture - Book Bank | Q 658.8 WIL (Browse shelf(Opens below)) | Available | BB202242 | |
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Faculty of Agriculture - Book Bank | Q 658.8 WIL (Browse shelf(Opens below)) | Available | BB202243 | |
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Main Library - IDA Extension | Q 658.8 WIL (Browse shelf(Opens below)) | Available | 241846 | |
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School of Forestry, Environmental and Geographical Sciences | Q 658.8 WIL (Browse shelf(Opens below)) | Available | 001404030 | |
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School of Forestry, Environmental and Geographical Sciences | Q 658.8 WIL (Browse shelf(Opens below)) | Available | 001314608 | |
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School of Forestry, Environmental and Geographical Sciences | Q 658.8 WIL (Browse shelf(Opens below)) | Available | 001314611 |
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| Q 658.8 KOT Principles of marketing / | Q 658.8 WIL Strategic marketing management: planning implementation and contr ol / | Q 658.8 WIL Strategic marketing management: planning implementation and contr ol / | Q 658.8 WIL Strategic marketing management: planning implementation and contr ol / | Q 658.848 PAL International marketing / | Q 658.848 PAL International marketing / | Q 658.848 PAL International marketing / |
Includes bibliographical references (p.791-811) and index
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