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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina, Jo seph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph .D., Michigan State University.

By: Contributor(s): Material type: TextText New York : McGraw-Hill Education, 2015Edition: 14th EditionDescription: xliii, 717 pages : color illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780077861049 (alk. paper)
  • 0077861043 (alk. paper)
Subject(s): DDC classification:
  • 658.8  23
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Holdings
Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Jinja Campus 658.8 PER (Browse shelf(Opens below)) Available 001231758

Includes bibliographical references (pages 645-685) and indexes.

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