Introduction to marketing : theory and practice / Adrian Palme r

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Material type: Text

TextPublication details: New York : Oxford University Press, 2009Edition: 2nd edDescription: xxiii, 551 p. : ill. ; 28 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books - Open Access	Jinja Campus	658.8 PAL (Browse shelf(Opens below))	Available	001244229

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Previous	658.8 MUL Marketing management : a strategic decision-making approach /	658.8 PAL Principles of services marketing /	658.8 PAL Principles of services marketing /	658.8 PAL Introduction to marketing : theory and practice /	658.8 PER Basic marketing : a marketing strategy planning approach /	658.8 PER Essentials of marketing : a marketing strategy planning approach /	658.8 PET Marketing management : knowledge and skills /	Next