Marketing management : knowledge and skills / J. Paul Peter, J ames H. Donnelly, Jr.

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TextPublication details: New York, NY : McGraw-Hill Irwin, c2013.Edition: 11th edDescription: xvii, 796 p. : ill. (some col.) ; 26 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books - Open Access	Jinja Campus	658.8 PET (Browse shelf(Opens below))	Available	001231742

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Previous	658.8 PAL Introduction to marketing : theory and practice /	658.8 PER Basic marketing : a marketing strategy planning approach /	658.8 PER Essentials of marketing : a marketing strategy planning approach /	658.8 PET Marketing management : knowledge and skills /	658.8 PET Marketing management : knowledge and skills /	658.8 WIL The fundamentals and practice of marketing /	658.8 ZEI Services marketing : integrating customer focus across the firm /	Next