Services marketing : integrating customer focus across the firm / Valerie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.

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TextPublication details: New York : McGraw-Hill, 2018Edition: 7th edDescription: xxviii, 514 p. ; 25 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books - Open Access	Jinja Campus	658.8 ZEI (Browse shelf(Opens below))	Available	001254266

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Previous	658.8 PET Marketing management : knowledge and skills /	658.8 WIL The fundamentals and practice of marketing /	658.8 ZEI Services marketing : integrating customer focus across the firm /	658.8 ZEI Services marketing : integrating customer focus across the firm /	658.802 H UT Business marketing management : B2B /	658.802 O UW Integrated marketing communications /	658.802 W AL Marketing strategy : a decision-focused approach /	Next