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Advertising & IMC : principles & practice / Sandra Moriarty... [et al.].

Contributor(s): Material type: TextTextPublication details: Boston : Prentice Hall, c2019.Edition: 11th edDescription: 664 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9781292262062
Subject(s): DDC classification:
  • 659.1  22
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Holdings
Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Faculty of Social Sciences - Women and Gender Resource Center Q 659.1 A DV (Browse shelf(Opens below)) Available 001231008
Books - Open Access Books - Open Access Faculty of Social Sciences - Women and Gender Resource Center Q 659.1 A DV (Browse shelf(Opens below)) Available 001231009

Includes bibliographical references and index.

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