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Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxvil le.

By: Material type: TextText Lanham : Rowman & Littlefield, [2018]Edition: Third editionDescription: viii, 359 pages ; 26 cmISBN:
  • 9781538101049 (cloth : alk. paper)
  • 9781538101056 (pbk. : alk. paper)
Subject(s): Additional physical formats: Integrated mark eting communicationDDC classification:
  • 658.8/02  23
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Holdings
Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Faculty of Social Sciences - Women and Gender Resource Center 658.802 B LA (Browse shelf(Opens below)) Available 001231288
Books - Open Access Books - Open Access Faculty of Social Sciences - Women and Gender Resource Center 658.802 B LA (Browse shelf(Opens below)) Available 001231289

Includes bibliographical references and index.

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