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Fear appeals, subjective norms, customer attitudes purchase intentio ns and sales performance : a case of insurance providers in Uganda / by Richard Karamagi.

By: Material type: TextTextPublication details: Kampala : Makerere University, 2014Description: xi, 66p : ill. ; 30 cmSubject(s): DDC classification:
  • 657.836  23
Dissertation note: Unpublished thesis MSc (Acc & Fin)- Makerere University, 2014
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Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Main Library - Africana U 657.836 K AR (Browse shelf(Opens below)) Available 001178766
Books - Open Access Books - Open Access Main Library - Africana U 657.836 K AR (Browse shelf(Opens below)) Available 001178767

Unpublished thesis MSc (Acc & Fin)- Makerere University, 2014

Includes bibliographical references (p.45-51).

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