Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

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Material type: Text

TextPublication details: New York : McGraw-Hill Irwin, c2013.Edition: 6th edDescription: xxvii, 642 p. : ill. ; 26 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books - Open Access	Faculty of Economics and Management Book Bank - FEMA	658.8 ZEI (Browse shelf(Opens below))	Available	001246001

Includes bibliographical references and index.

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