Includes bibliographical references (p. 267-269) and index.

Researching and writing the history of local moviegoing / Kathryn H. Fuller-Seeley and George Potamianos -- Decentering historical audience studies: a modest proposal / Robert C. Allen -- The itinerant movie sh ow and the development of the film industry / Calvin Pryluck -- Early f ilm exhibition in Wilmington, North Carolina / Anne Morey -- Building m ovie audiences in Placerville, California, 1908-1915 / George Potamiano s -- Cinema virtue, cinema vice: race, religion, and film exhibition in Norfolk, Virginia, 1908-1922 / Terry Lindvall -- The movies in a "not so visible place": Des Moines, Iowa, 1911-1914 / Richard Abel -- Diggin g the finest potatoes from their acre: government film exhibition in ru ral Ontario, 1917-1934 / Charles Tepperman -- At the movies in the "big gest little city in Wisconsin" / Leslie Midkiff DeBauche -- Imagining a nd promoting the small- town theater / Gregory A. Waller -- "What the p icture did for me": small town exhibitors' strategies for surviving the Great Depression / Kathryn H. Fuller-Seeley -- "Something for nothing" : bank night and the refashioning of the American dream / Paige Reynold s -- Bad sound and sticky floors: an ethnographic look at the symbolic value of historic small-town movie theaters / Kevin Corbett -- Conclusi on: When theory hits the road / Ronald G. Walters.

Electronic text and image data. Ann Arbor, Mich. : University of Michigan, Michigan Publishing, 2010. Includes both TIFF files and keyword searchable text. ([ACLS Humanities E-Book]) Mode of a ccess: Intranet.