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Television and new media : must-click TV / Jennifer Gillan.

By: Material type: TextTextPublication details: New York : Routledge, 2011.Description: 313 p. ; 24 cmISBN:
  • 9780415802376 (hardback : alk. paper)
  • 0415802377 (hardback : alk. paper)
  • 9780415802383 (pbk. : alk. paper)
  • 0415802385 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 791.45/750973 22
Contents:
Introduction : it's network tv -- Fan tracking, targeting, and inter action from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
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Includes bibliographical references (p. [290]-301) and index.

Introduction : it's network tv -- Fan tracking, targeting, and inter action from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.

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